About

Hello, my name is Tavan Sohi.

I am an art director based in San Francisco Bay Area. I have spent majority of my professional life working in the big tech as a user experience designer. After years of doing photography on the side, now I have decided to pursue this passion full time. I enjoy my work and wish to channel my creative energies into doing more meaningful visual storytelling.

My concepts are mostly about showing a wide range of things in humans, fashion and art photography - like patterns, colors, emotions, the message, the beauty, the light, the darkness and encapsulating all this in a frame and sharing it with the world.